We analyze the competitive environment, including positioning, design, issues in interaction with their products, and customer feedback. We immerse ourselves into the specific context of the market and industry and study the tools and triggers used by competitors use in their communication
Research and analytics is some kind of a platform on which the brand is built
Comprehensive research and audit reveal points for growth and improvement and provide actual information about the market and consumers
Research helps us study consumer behavior patterns and their attitude towards a company, product or service, provides most accurate information, and identifies motives driving customers in the market
On the basis of such information, we develop hypotheses, improve efficiency of product promotion. It helps us understand how the ultimate product will look like in the eye of prospective customers