Conception of package design for toilet soap “Antibacterial” with tea tree oil and extract of lingonberry leaves under the brand “Retsepty chistoty”.
About the project
Nowadays, antibacterial hygiene products are very popular and some brands are undoubted leaders. «Antibak» brand is low-priced segment, but renewing of its package design was necessary to strength the leader position. So, we have done it.
The main idea of redesign was to make feeling as if it is imported. Traditional medical colours were used - white, red, blue, turquoise, and cold green shade. The theme of naturalness is also required. Design has to transmit the idea of «new generation product» - innovative, effective, safe for health.
Client – Group of companies «NMGK»