To create a brand identity for a store of laconic, non-traditional wedding dresses.
About the project
Twiggy wedding dresses are simple and stylish dresses that are ideally suited for marriage registration and small chamber weddings. The logo is based on the symbol and the style of the Twiggy model. The image of an A-line baby-doll dress which became popular due to the model is performed in the style of an elementary geometry which emphasizes the simplicity and the brand identity laconism
The logo is performed in lowercase letters therefore becoming closer to a consumer; no deliberateness and arrogance.
Rose beige warm colors make the logo more romantic and unpretentious. The geometry in the sign is used in the brand's corporate identity media which increases the recognizability of the company on the market and advantageously stand it out from competitors.