Задача
To depart from the package association with cosmetic products, and to stand out against the background of competitors on the oil market niche clearly telling about advantages in the context of the statement «Make the tradition more tasty!»
Terms
2 months
About the project
The brand «More tasty!» is a 100% natural product with bright consumptive qualities. 2 oil lines are produced under this brand — olive oil and sunflower oil with natural herb extracts and spices.
The rebranding objective was to push up sales, to depart from the package association with cosmetic products, and to stand out against the background of competitors on the oil market niche based on a clear positioning of the statement «Make the tradition more tasty!» which will allow to make consumers convinced that the piquant oil can make every home supper exceptional as well as amaze and delight relatives.
We created a package design (18 tastes) based on a corporate script type emphasizing the package unique character, and the black color adding the exclusivity and advantageously standing out the product against the background of competitors. We depicted new logos supporting a minimalistic style of design. The front side of the label has a food-zone illustrating the most relevant mode of use of this oil: to fish, to poultry, to meat or as a salad dressing. A specific technique has consisted in photo fogging which makes the product more premium.
_960x240_25d.png)
_960x240_25d.png)