Chocolates «Lyubimiy Nizhny»

Package design

Portfolio Portfolio


Develop territorial branding of Nizhny Novgorod


4 weeks

About the project

When we decided to create a new brand for the city, we were faced with a very difficult task - whether to use symbols or not, if so, which ones to choose, what to build on from, and whether they are needed? We decided to do branding for our hometown and faced a difficult task: which symbols to use as a brand?

The key visual image of the Nizhny Novgorod brand is color pictures with the image of the city and its inhabitants, made in an original and recognizable style. After all, the city is its inhabitants and locations, mood and atmosphere. For each medium, an original image is selected and processed.

Many layouts have been developed for all occasions of the city: templates for outdoor advertising, posters, city navigation, transport cards, merchandise, promotional materials and many other layouts.

From the press release:
“The only thing we know for sure is that everything changes, we must change or put up with the changes, accept them as they are. The pace of change is growing. If you want to keep up to date, it is better to accelerate, to begin to better understand yourself. That is today's message. However, it would be useful to recall that our basic needs are unchanged. The need for you to be noticed and appreciated is the main one.
The need for intimacy and care, a bit of love! She is satisfied only in the leisurelyness of human relations. To subjugate the changes, we need to regain sluggishness, reflection and unity. In them we will find a true rebirth of ourselves and as a consequence of the world around us.”