Guidelines are usually dedicated to elements of visual identity (such as the logo, trademark, colour, font, pattern etc.) and rules for their use (layout, clear spaces, and colour patterns)

A guideline is a document providing a corporate standard and recommendations for use visual attributes of the brand

This document is intended for specialists engaged in design and promotion of the company

This is a guide for specialists of printing houses, designers and advertising managers on how to develop printing materials, POS materials, visiting cards, souvenir products, advertising layouts etc. for your company

The guideline is needed to mitigate risks of misuse of visual elements of the brand

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