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Packaging design starts with the concept. What message should your packaging deliver to your future customers? What emotions should it evoke? Why would a customer want to put your product to their cart? If you find the answers, they will make your concept unique
We develop the main idea based on the objectives of your business, on your company’s positioning and mission, and on the reasonable and emotional advantages of your brand
Creating a meaningful and catchy packaging and label is the main task any design should achieve
We use the concept to design packaging or labels – visual elements, graphics, colour palette, lettering and art prints. People tend to judge a book by its cover, so a good packaging design will add value to your products and sell it visually
If packaging emotionally engages the customer, the latter pays less attention to the price, especially if such purchase is spontaneous