A landing or a landing page is an effective way to acquire new customers. This is a singlepage website which urges a user to take a target action, such as leaving their email or phone number, making a purchase etc. 

Landing can be used to launch a new product, to see how customers respond to it, and to get their feedback

Landing should answer one main question of how a particular product or service solves the customer problem

When creating a Landing Page we immerse ourselves in business goals of the company seeking to show strengths of the product and identify and satisfy customer’s needs. This will help you differentiate your company from your competitors, show the unique commercial offer of your brand, and bring the customer to taking the target action

Compared to a multiage website, conversion rate of a landing page is higher and it can be developed within a shorter term

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