Lettering means drawing letters. Handwritten letters more accurately deliver the message and idea of your name since it may include a combination of capital and small letters, narrow and wide letters, or ornate and more austere letters
Lettering can be used to create an unconventional logo, packaging design, signboard, or postal card
Letters shape unique brand image, reflect its idea and positioning of the company, and become an integral part of the corporate style
Lettering is aimed at
- Attracting attention
- Differentiating your company from your competitors
- Emphasizing the uniqueness of your product and brand