A corporate style creates identity you can use to differentiate your company from your competitors. It improves the prestige and business reputation of your company and makes your company recognizable for your partners and customers
A corporate style or brand identity is a set of graphic, colour and visual solutions which play a key role in shaping brand integrity
What should a customer feel when interacting with your product? Maybe, they should be at ease with it, or be curious and intrigued. What else? Should it be inspiration or confidence? All the emotions you expect can be created using brand identity
Each element is selected individually based on the brand goals and objectives. Identity shapes the first impression a client gets and, as all other elements of branding, it enhances brand positioning and increases additional value
Attributes of corporate style include a logo design, trademark, colour set, font and graphics, which are used in business documentation and advertising materials